Independent educational guidance shaped by Swiss experience, pedagogical understanding, and a more individual way of finding the right school
Ulrich Educational Consulting was created for families who are looking for more than generic school advice. Our work combines direct experience within the Swiss education landscape, years of teaching and consulting expertise, pedagogical understanding, and an independent approach that keeps each family’s individual needs at the centre. Alongside this, we have developed a more advanced and personalised way to search for schools in Switzerland, one that goes far beyond the usual school search and gives families a much stronger basis for decision-making.
Why families choose us
Educational decisions are rarely simple, especially in Switzerland, where cantonal structures, language environments, curricula, school cultures, and long-term pathways can differ significantly. Families often need more than information. They need interpretation, guidance, and someone who understands both the system and the personal realities behind the decision.
That is where our work is different. We do not approach school choice as a narrow placement exercise. We look at the child, the family, the practical circumstances, and the longer-term context. This allows us to offer recommendations that feel not only informed, but genuinely relevant and individually aligned.
The only individualized ranking system for private and international schools in Switzerland
Families choose us not only because of our advisory expertise, but also because we offer something that does not exist elsewhere in Switzerland: an individualized ranking system for private and international schools. Unlike a conventional school search, our tool goes far beyond filters, listings, and static comparisons. It enables families to identify schools based on their own priorities and therefore creates a far more meaningful and decision-relevant result.
In that sense, the tool is not simply another school finder. It represents a new standard for school search in Switzerland. Rather than relying on generic ratings or one-dimensional rankings, families receive a more differentiated, personalised, and practically useful basis for choosing the right school.
A founder-led advisory shaped by trust, expertise, and personal commitment
Ulrich Educational Consulting was founded by Thomas and Nina Ulrich. Together, they bring complementary strengths in education, pedagogy, consulting, and strategic family guidance. What unites their work is a strong commitment to offering families advice that is both highly professional and deeply personal.
Thomas Ulrich
Educational Consulting Expert and
Partner at ZWEI Wealth in Zurich
Thomas combines educational insight with a strong background in consulting, strategy, and finance. Raised in Zurich and familiar with the Swiss system from both personal and professional perspectives, he has worked across educational institutions, leading Swiss universities, and international consulting environments. This combination allows him to translate complexity into clear and well-structured recommendations for families.
Nina Ulrich
Experienced Teacher and
Educational Consulting Expert
Nina brings over 10 years of practical school experience and a strong pedagogical perspective to the advisory work. Born, raised, and educated in Zurich, she knows the Swiss education system from the inside and supports families with both specialist knowledge and a sensitive understanding of children’s educational and developmental needs. Her work is grounded, thoughtful, and closely connected to real family realities.
Our Philosophy
Thoughtful decisions begin with perspective.
Thoughtful decisions begin with perspective.
In an era defined by speed, families often feel pressured to find immediate solutions to complex educational questions. When motivation drops or trust in a school fades, a rapid change can appear to be the only logical way forward.
One of our objectives is therefore to prevent premature or reactionary school changes. A decision based only on a single difficult phase or short-term crisis can risk reproducing the same pattern in a different setting.
We frame our work as a process of discovery rather than a simple recommendation. That means distinguishing between a temporary lack of fit and a more fundamental need for a different educational pathway.
Our role is not to accelerate pressure, but to create clarity. By combining perspective, structure and careful listening, we help families move towards the next step with greater confidence and a more sustainable foundation.
Efficient support without sacrificing the depth needed for a well-founded decision.
Academic history, context and future scenarios matter more than assumptions or urgency.
Genuine fit can only be identified when the student and family are properly understood.
Complexity is reduced so that the next step feels considered, calm and sustainable.